Unfortunately the people who could give a coherent answer are all dead! Luckily, I found these very timeless words of wisdom (or just plain commonsense) from Ogilvy. (Obviously, you'll have to click the thumbnail for a larger image. But you already know that.)
The Comedy of Tragedy.
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It's sad to me that there are people who really really love movies and they
don't know Preston Sturges.
That's like loving theater and not knowing Shak...
2 hours ago
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