Unfortunately the people who could give a coherent answer are all dead! Luckily, I found these very timeless words of wisdom (or just plain commonsense) from Ogilvy. (Obviously, you'll have to click the thumbnail for a larger image. But you already know that.)
Duking it Out.
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I'm sure there are about 92 million podcasts, blogposts, webinars,
seminars, ad courses, ad schools, pontificators and powerpoints that
purport to teach ...
2 days ago