The Inkstained Mind: March 2015

10 Mar 2015

The New World Order: One Vast and Ecumenical Holding Company

The movie 'Network' (1976) is an experience not unlike applying a defibrillator to side of one's head.

Out of the many epic scenes in an epic movie with epic talent on full display, the scene below stands out, at least for me, as particularly prescient... It is very intellectual. Very lucid. Very convincing. Very scary.

Besides all that, I also like it for protraying how, quite contrary to what many believe (as did I, at one point), the New World Order will overwhelm the current (seemingly) disorderly world not with suddenness and chaos -- but much like hypothermia: Pain and helplessness slowly, fuzzily transforming into the warm embrace of death.

Now watch -- and be forewarned...

WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.