Agents of Agency.
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A little more than two decades ago, I was co-head of the flagship office of
an agency that was really only interested in selling itself to a bigger
entit...
22 hours ago
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After over a decade of using Advertising and Media to change and build consumer perspectives across industries and cultures, I believe it's time to help the public read between the lines as well.
Shanty Mathew
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WHAT IS ADVERTISING?
It's often called the world's second oldest profession.
But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.
In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.
Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.
So what is Advertising today?
Honestly, I don't know.
But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.
That has not changed. And probably won't.
UPDATE: Nothing's changed. But in a way, everything has.
As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.
While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.
My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.
My aim is to send my readers down any path that can lead to this quenching pool.
But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.
In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.
Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.
So what is Advertising today?
Honestly, I don't know.
But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.
That has not changed. And probably won't.
UPDATE: Nothing's changed. But in a way, everything has.
As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.
While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.
My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.
My aim is to send my readers down any path that can lead to this quenching pool.
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MY SCRIBBLE PAD
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http://office.shantymathew.operaunite.com/
This is a new concept from Opera that I'm trying out.
It should allow me to share some of the interesting stuff I'm reading, listening to, or doodling - while I'm online.
But I'm not sure if it works on all browsers though! Sorry.
This is a new concept from Opera that I'm trying out.
It should allow me to share some of the interesting stuff I'm reading, listening to, or doodling - while I'm online.
But I'm not sure if it works on all browsers though! Sorry.
The Library
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Sugar And Technology - For a good part of human history food didn't taste so good. That's why spices from the Far East were such treasured commodities in the West. In the sevent...5 years ago
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BART riders get a taste of Utah. - I don’t usually post work from friends, but I’ll make an exception in this case. It’s a San Francisco BART/Muni installation from Struck in Salt Lake City ...13 years ago
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AC #70 is super. And it's here! - The They Forgot To Make It Super Edition Tug and I (along with a pretty mouthy community at #acbowl12) dish about this year's ads. Some of it worked, some ...13 years ago
"That's Advertising, Baby!"
A wise man once said...
"A good advertisement is one which sells the product without drawing attention to itself."
David David Ogilvy
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