The Inkstained Mind: One word...

19 Apr 2010

One word...

Respect.

This is a must-read. Rajeev Chandrasekhar, currently serial entrepreneur (CEO of Jupiter Capital) and Member of the Indian Parliament (Upper House) ...and at one point of time, one of only three 'CPU architects' in Intel was interviewed on 01 August 2005 by Vir Sanghvi, currently Editorial Director of the Hindustan Times.

Ah! Another I-didn't-know-that moment.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.

The Inkstained Mind

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19 Apr 2010

One word...

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Shanty Mathew

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A wise man once said...

"A good advertisement is one which sells the product without drawing attention to itself."