The Inkstained Mind: Greenpeace vs. GM Food Bill

1 May 2010

Greenpeace vs. GM Food Bill

The indomitable folk over at Greenpeace India are taking a stand, again, on behalf of a billion armchair cynics like me... So I did my two-cents' worth and sent an email in support. You can too at http://greenpeace.in/safefood/chavan-email/

According to the Greenpeace website, "[...]Science and Technology minister, Prithviraj Chavan is trying to change the rules of the game.

Mr. Chavan pushed for Bt Brinjal in a letter he copied word for word from a study funded by biotech seed companies, including Monsanto. He is presenting an undemocratic GM bill to ease the legalisation of Bt Brinjal, rice, and more—without any public input. Mr. Chavan is supposed to serve the people of India. Instead, he’s serving the interests of biotech seed corporations."

To draw attention to the issue, Greenpeace volunteers demand the 'citizens arrest' of Science and Technology minister, Prithviraj Chavan "for trying to force the GM Food Bill (Biotech Regulatory Authority bill 2009) down the throats of Indian citizens."

Thank you, people.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.