Mobile ads are low priority in agencies; usually churned out by junior creatives. But with iAd, the High Priests of Perfection at Apple are directly involved in the Creative process - and nothing less than ultra-trendy flawlessness will do!
It seems both Agencies and Clients are finding this out the hard way. (And we have to rely on some amateurish reporting from the WSJ to find out.)
Lurch. (Not About the Addams Family.)
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For a couple dozen years now, advertising has been lurching.
Maybe (since advertising is just a polyp on the colon of life) all the
world has been lurch...
3 hours ago
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