The Inkstained Mind: People vs. Bankers

16 Oct 2011

People vs. Bankers

From Wall Street, to all across Southern Europe... and finally it would seem, the Occupation Army has reached the Belly of the Usury Beast... OccupyLSX began at St Paul's Cathedral in the City of London on 15 October 2011.

This is their livestream...

occupylsx on livestream.com. Broadcast Live Free

The 'Occupy Together' movement seems a little too well-oiled and slickly orchestrated to really be 100% about the 99% (I'd rather it was more accurately identified as the 99.99%). It even has clever crowd-sourced downloadable PDF posters.

So - where next? What next?

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.