Honestly, there's no right or wrong way in Advertising. There are only right and wrong results.
So when it comes to something as esoteric as marketing using human interest networks - I guess, the best guides we have are mistakes - our own and others'.
However, one sure sign of impending disaster is to start out without a clear objective... And a gaffe on a social network may have uncontrollable and scathing results.
Lurch. (Not About the Addams Family.)
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For a couple dozen years now, advertising has been lurching.
Maybe (since advertising is just a polyp on the colon of life) all the
world has been lurch...
11 hours ago
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