Unfortunately the people who could give a coherent answer are all dead! Luckily, I found these very timeless words of wisdom (or just plain commonsense) from Ogilvy. (Obviously, you'll have to click the thumbnail for a larger image. But you already know that.)
Help Me, I Think I’ve Fallen.
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For whatever reason, clumsiness, old-age, lack of sleep or an un-diagnosed
inner-ear problem, I took an unannounced tumble down a steep flight of
steps...
18 hours ago