In Praise of the Purple Cow is a blog post by Seth Godin. It was posted on fastcompany.com in January 2003.
Read it. And see if it doesn't make eminent sense even today - especially today.
(And Seth isn't kidding about either, this is how he marketed his book on Marketing.)
Uncle Slappy's Extra-Cynical Slap-of-the-Week. -
2 days ago