In Praise of the Purple Cow is a blog post by Seth Godin. It was posted on fastcompany.com in January 2003.
Read it. And see if it doesn't make eminent sense even today - especially today.
(And Seth isn't kidding about either, this is how he marketed his book on Marketing.)
Fake truth. - I know I am the wrong generation. And I know I have a low threshhold for bullshit. You probably would too if you grew up during Vietnam and Richard Nixon...
14 hours ago