In Praise of the Purple Cow is a blog post by Seth Godin. It was posted on fastcompany.com in January 2003.
Read it. And see if it doesn't make eminent sense even today - especially today.
(And Seth isn't kidding about either, this is how he marketed his book on Marketing.)
Herb, Herb, Herb, Herb, Stan and Violet. - “Herb Goldberg,” Herb Levin began, “he played the guitar. He was a regular Charlie Christian, or Barney Kessel.” “He could play,” I added, letting Herb kno...
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