The Inkstained Mind: Scribbles

Bill Bernbach said it...

When The Muscat Adsters asked if we'd be interested in doing the month of November for an Advertising Cliches-inspired calendar, I thought...

Happy New Year? (Please click and enlarge)

Save the tiger... Please, mister.

A new ad I cobbled together (unreleased). Although a veritable minefield in terms of copyrights, I fell in love with the simple and relatable character. That is precisely why I can't quite believe it's not been done. Honestly, if it has, I haven't seen it! Inside every copywriter, there is an illustrator screaming to be let out. And current planetary alignments favours the illustrator in me. No, honest. This is a poster for Maxo mosquito coils. (I've used an interim packaging.)

Ummm... When Rediffusion DY&R dropped the 'Dentsu' connection in the logo, THIS happened. We then converted it into a limited edition office stationery!

WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.