23 Oct 2010

Advertising, au contraire

I don't know if it's a growing movement - but it's out there. It's highly creative, and the mission is simple: To subvert Advertising, especially in public spaces. It goes by many names, including Subvertising, AdBusting, Meme Hacking, and Culture Jamming and Shopdropping (the opposite of Shoplifting)...



Some are organised, like the Antiadvertising Agency and its team of professionals led by the artist, Steve Lambert, and The Yes Men. Others are art that makes a statement against what they see as untruths and distortions of the Advertising.

Still others resort to savvy use of digital space. Watch...

Introduction to Add-Art from Steve Lambert on Vimeo.



So has Advertising really crossed 'the line'? From catching attention to being intrusive? From being informative to being manipulative? From being fun to being pretentious?

Ok. Now you are wondering what stone I live under...