14 Feb 2012

Judge executed?

Judge Andrew Napolitano's show 'FreedomWatch' has been cancelled by FOX Business Network, although the Judge (he is a former Superior Court Judge) "...will continue his role on both FOX Business and FOX News, providing key legal insights surrounding the growing intersection between Washington and Wall Street."

Hmm, I wonder why?

This is the Judge in the final episode of 'FreedomWatch'...

Presidential Lessons in Marketing

US presidential campaigns are among the best planned, resourced, funded, and executed marketing campaigns of their times. And given how result-oriented the exercise is, they are usually willing to go the extra mile-and-half in terms of being innovative, experimental or unorthodox.

In short, it represents the 'ideal' for any marketing campaign.

If you are in Advertising or Marketing, follow US presidential campaigns keenly, and you might even spot what could be the next industry-formula for success.

In the mid-90s and early 2000s, George Bush Jr.'s gubernatorial and presidential media campaigns were based on traditional print and direct marketing techniques.

In 2008, Barack Obama ran with a slick intergated marketing campaign relying on a brilliant mix of branding, print, TV, and heavy use of the Internet.

Both those campaigns were overly media-centred and expensive - and successful. Times have changed, and I suppose, budgets have too.

In 2012, Dr. Ron Paul's presidential campaign seems to be more cost-conscious - and seemingly based on a simple, intelligent strategy: Forget the bling, focus on the end result

It is also different in that it is low on exuberance and high on specifics. It is less reliant on medium, and more on message; less on online social networks, and more on real communities.

It does not promise instant gratification, but a future (long-term) payoff. It is not addressing the lowest common denominator - but exactly those who 'get it'.

In my opinion, this is a really strong formula - and if it is successful (we'll know in Nov 2012), it would an invaluble lesson for all brand managers and advertising professionals.



P.S: The Ron Paul 2012 campaign is also a superb example of how to game a system that is already gamed!

30 Jan 2012

Willkommen in Der Reich 4.0

The Forth Reich, led by financial Commissars and panzer divisions of Eurocrats are quietly marching in and taking over Europe. As in any invasion, it's starting with the continent's peripheral nations. Truth be told, the Reich is not really about the Germans, nor is it a German creation! The Reich is a concept - one extending from the Roman Empire - and the Germanic race just seems to be its most convenient tool for the past 500 years or so.

Since last year, after having appointed ex-Goldman Sachs-men as Prime Ministers of Greece and Italy, they are now openly demanding control of Greece's finances via a 'Budget Commissioner' - effectively, total control of Greek nation.

(Ironically, it is a German financier going by the name of Mayer Amschel Rothschild, who was once quoted as having declared: "Give me control of a nation's money and I care not who makes her laws.")

Anyways, this is from Reuters,
Philipp Roesler (chairman of the Free Democrats who share power with Chancellor Angela Merkel) became the first German cabinet member to openly endorse a proposal for Greece to surrender budget control after Reuters quoted a European source on Friday as saying Berlin wants Athens to give up budget control.

...

The Financial Times reported on Saturday that it had obtained a copy of the proposal showing Germany wants a new euro zone "budget commissioner" to have the power to veto budget decisions taken by the Greek government if they are not in line with targets set by international lenders.

"Given the disappointing compliance so far, Greece has to accept shifting budgetary sovereignty to the European level for a certain period of time," the document said.

Under the plan, Athens would only be allowed to carry out normal state spending after servicing its debt, the paper said.


And Greece is just the beginning...

A government source in Berlin said Germany's proposal was aimed not just at Greece but also at other struggling euro zone members that receive aid and are unable to make good on their obligations.


Auf Wiedersehen. (That, 'Goodbye' to all you soon-to-be-reichsfolk.)

28 Jan 2012

Groupthink: The nurseries of mediocrity

There's a thought-provoking article titled "The Rise of the New Groupthink" at The New York Times' The Opinion Pages.

Groupthink, which one could possibly define as being contrained by consensus-seeking, usually ends up in action that's based on what passes the lowest common dinominator... What everyone "agrees on" / is "comfortable with".

The morale-sapping cube-farms - the nurseries of mediocrity - are everywhere...

The New Groupthink has overtaken our workplaces, our schools and our religious institutions. Anyone who has ever needed noise-canceling headphones in her own office or marked an online calendar with a fake meeting in order to escape yet another real one knows what I’m talking about.


Groupthink prevents truly creative outcomes because there is little room for personal intuition, initiative or inventiveness if it cannot muster enough 'ayes'! At the same time, the Groupthink environment is ideal for process-fiends zealously following the minutest rules largely blind (or ignorant) of the greater scope of their work - and contributing little of actual value. And it is a favoured refuge for those who hide behind the group to escape personal accountability.

One creative genius - the inventive half of erstwhile Apple Computers - Steve Wozniak, was an introvert seeking solitude for "the sheer hard work of creating something from nothing". He often worked alone, late in the night.

The article says,
In his memoir, Mr. Wozniak offers this guidance to aspiring inventors:

“Most inventors and engineers I’ve met are like me ... they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone .... I’m going to give you some advice that might be hard to take. That advice is: Work alone... Not on a committee. Not on a team.”


Of course, teamwork is a good thing when two or more individuals get together to do what each is best at. There the capabilities are multiplied, while each one's accountibility in the outcome remains equal.

The article quotes Organisational Psychologist, Adrian Furnham...
“If you have talented and motivated people, they should be encouraged to work alone when creativity or efficiency is the highest priority.”


So the key priority, then, for all organisations must be to consciously acquire talented people, keep them motivated - and allow them the freedom to do things on their own.

That's 'HR 101' - and easier said than done...


UPDATE:
Another point occured to me... And that is the Risk vs. Reward paradigm - or 'incentivisation' in a Groupthink environment.


I believe that every action we choose to take is driven, consciously or unconsciously, by the inherent risk vs. the potential reward embedded in that action.

In an individual-centred environment, an employee works with 'X' amount of quantified risk (cost of failure). And an incentive, 'Y', which is the potential reward or recognition attached to a successful outcome. For an individual working alone, risk is more or less limited to starting again (i.e. mostly, lost time), whereas reward has no such obvious constraint.

So independent workers, in theory at least, are likely to take risk more often in order to maximise their rewards.

In a Groupthink environment, employees still work with 'X' amount of quantified risk (mostly, lost time) - but now MULTIPLIED by the size of the group. And their incentive 'Y' is now DIVIDED by the size of the group!

So obviously Groupthink members are likely to - in my humble conclusion - work assiduously to avoid failure since it would mean considerable total lost time, and they will also be less motivated by the reward because it is probably not in directly proportion to input.

16 Jan 2012

What if India had a Ron Paul?

Remember, India has a de facto two-party system too - the NDA and the UPA.



What if India could come up with a Ron Paul? Yeah, what if...

Blimey! Even Rupert Murdoch's shills endorse Nandan Nilekani's UID...

First chanced upon the Rothschilds' mouthpiece endorsing India's UID, now I find this from Dec 2011...

Nandan Nilekani seems to have some really powerful backers for bio-tagging Indians.

Just listen to our former masters...


BY THE WAY, I NEVER KNEW INDIA IS A WELFARE STATE!

Maybe they deduced it from the fact that just 100 Indians (and their immediate families) on the Forbes Rich List own as much as 25% of India's GDP (according to Reuters)... Or perhaps, because India is ranked BELOW in Yemen in Per Capita GDP (according to the IMF)... Or possibly, because that India ranks NEXT TO East Timor in standard of living (according to the Human Development Index)?

Or maybe, they mean that India is a welfare state for the richest (do we call it the top 0.00000001%?) Indians who have around $1,456 billion stashed in Swiss Accounts (according to the Swiss Bankers Association)! All thanks to Dr. Manmohan Singh's crony 'liberalisation' agenda?

The road paved with good intentions...

Whether it is engineering an utopian model of society or short-sighted welfare state legislations that attempt to achieve the notion of "social justice", they invariable end up accomplishing just the opposite of what was intended.

I would extrapolate this to include the 'Occupy Wall Street Movement' in the US and the 'Lokpal Bill' fracas in India. The intent of these movements are laudable... and they have certainly achieved a lot by way of waking up the majority from their TV-induced hypnosis by standing up for serious local issues. And they have redefined the way reliable news is delivered with their use of decentralised social networks.

NOW THEY SHOULD CONSIDER THEIR NEXT OBJECTIVE.

Fighting the SYMPTOMS of injustice instead of addressing the CAUSES, will essentially be paving the way for a hugely expanded 'command and control' structure that will be further out of the scope of purview of society... For example, in the US, expanding entitlements will act as a demotivation for small businesses and local productivity, and increase the viscious cycle of multinationals, offshoring and unemployment. And in India, more unaccountable bureaucratic watchdogs and red tape will only serve to eventually increase the number of hands to be greased.

This video showcase the libertarian philosophy of supply-and-demand deciding the true price/value of labour and products in an economy... This is not to be confused with unbridled, exploitative crony capitalism, which results from a few deciding what's good for the many.



P.S: When I walked in for my first copywriting job, I had no experience, so I told the employer I'll work one month for him for FREE. I didn't lose a salary, I learnt a profession.