After over a decade of using Advertising and Media to change and build consumer perspectives across industries and cultures, I believe it's time to help the public read between the lines as well.
Update: Some interesting new creatives are here and here...
These are some of my work. They are not all recent. A few are published. And others have made it to advertising publications and creative websites in the Middle East, CIS, Europe and South America. (Unfortunately none have had their day under the arc lights!) Update: Scroll down for my most recent TVC. It's at the bottom of the pile for no other reason than it being the more recent addition here. Or simply click here if 'patience' isn't one of your favourite virtues.In print... The following are a couple of pro bono ads done for Oman's leading biz publication. Received much positive feedback on the first ad (including a call from Rob Phillips, Creative Director at Ogilvy in Dubai.) It also featured on CampaignME. As you can see, I'm no fan of plastics. And I've got my reasons...
These two were more protest posters than scam work. They were apparently too touchy to be released here. (Although both did get on to the front page on adsoftheworld.com... and still keep popping up on creative blogs all over cyberspace.) This is my third entry on www.adsoftheworld.com... A few interesting copy-intensive ads... past and present (not necessarily in that order). (Immodest though it may sound, this oldie sports one of my all-time fav headlines) Dunno why, but I feel compelled to include this three-ad series... A couple of ideas for Pizza Hut. The art was cobbled together by moi. (I guess it shows!) An anti-smoking ad. (I don't know why I do them. I smoke.) I got conflicting feedback on this ad. Some liked it a lot. Some were not as kind. I'm putting it up on sheer gut feel. If it strikes you as a particularly naive piece, that just may be it's charm. It's anyone's guess. As they say - one man's vodka is an other's arrack! Speaking of arrack, here's one on literacy... And an idea for Toyota - with some more extempore art. Some of my more recent Ads and doodles, you can find here, here, here, and here. (Sorry to lead you all about, but Blogger has been quite unfriendly of late.) I've got some more interesting TVC scripts here. Please, check 'em out too.
It's often called the world's second oldest profession.
But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.
In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.
Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.
So what is Advertising today?
Honestly, I don't know.
But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.
That has not changed. And probably won't.
UPDATE: Nothing's changed. But in a way, everything has. As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.
While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.
My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.
My aim is to send my readers down any path that can lead to this quenching pool.
Crash. Landing.
-
I was angry on Wednesday.
Angry at how my life sucks.
I'm good at anger.
I've had 67-years of practice.
When you grew up with a mother who beat you ...
Sugar And Technology
-
For a good part of human history food didn't taste so good. That's why
spices from the Far East were such treasured commodities in the West.
In the sevent...
BART riders get a taste of Utah.
-
I don’t usually post work from friends, but I’ll make an exception in this
case. It’s a San Francisco BART/Muni installation from Struck in Salt Lake
City ...
AC #70 is super. And it's here!
-
The They Forgot To Make It Super Edition Tug and I (along with a pretty
mouthy community at #acbowl12) dish about this year's ads. Some of it
worked, some ...