In Praise of the Purple Cow is a blog post by Seth Godin. It was posted on fastcompany.com in January 2003.
Read it. And see if it doesn't make eminent sense even today - especially today.
(And Seth isn't kidding about either, this is how he marketed his book on Marketing.)
I no longer understand. - I am fast coming to the conclusion that I no-longer share a language with many of the people around me. In fact, in many meetings I take a sheet of paper (...
18 hours ago