This may seem like mere symantics, but we're currently reconsidering the core role (and designation) of the Creative Director.
I don't think it's trivial at all... Because hasn't a CD's role evolved into more than just the directing of creative elements or execution? Isn't it more about identifying and delivering effective solutions to meet a client's business objective?
And if this means coming up with a non-advertising solution - for instance, developing an internal communication programme, a website or a PR drive - well, then so be it.
We're right now mulling: Director - Creative Services.
I honestly don't care for a designation to establish where I stand in a hierarchy. I want to define a role to live up to, and give others an allusion of what to expect from me.
I would really appreciate your opinion on this.
We're the Gobbledegook people.™ - *"Some men are born mediocre, some men achieve mediocrity, and some men have mediocrity thrust upon them."* Joseph Heller (on Major Major) in “Catch-22....
3 days ago