The Inkstained Mind: What's wrong with Mr. Creative Director?

8 Jun 2010

What's wrong with Mr. Creative Director?

This may seem like mere symantics, but we're currently reconsidering the core role (and designation) of the Creative Director.

I don't think it's trivial at all... Because hasn't a CD's role evolved into more than just the directing of creative elements or execution? Isn't it more about identifying and delivering effective solutions to meet a client's business objective?

And if this means coming up with a non-advertising solution - for instance, developing an internal communication programme, a website or a PR drive - well, then so be it.

We're right now mulling: Director - Creative Services.

I honestly don't care for a designation to establish where I stand in a hierarchy. I want to define a role to live up to, and give others an allusion of what to expect from me.

I would really appreciate your opinion on this.

1 comment:

Such! said...: One day, I hope to have an opinion on this that will matter.

Anyhow, I still don't think it'll matter that much. For a long time, people will end up calling you the Creative Director. I mean, who's going to say 'Hey here is the Director of the Creative Services'
Of course, its a different issue on paper altogether.
Yes, you're right, I should stop talking.

Brilliant, BRILLIANT anti-smoking ad. Loved it.; Saturday, 12 June, 2010

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.