I don't know if it's a growing movement - but it's out there. It's highly creative, and the mission is simple: To subvert Advertising, especially in public spaces. It goes by many names, including Subvertising, AdBusting, Meme Hacking, and Culture Jamming and Shopdropping (the opposite of Shoplifting)...
The Anatomy of an Ad Campaign. (That's lasted over 21 years and won
hundreds of awards.)
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Debra Fried won't like this.
Which is all the more reason for me to do it.
Ogilvy when she was there, in the 90s, the 00s, the 10s and the 20s, was a
pl...
6 hours ago
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