The Inkstained Mind: How an economic crisis becomes a food crisis

19 Feb 2011

How an economic crisis becomes a food crisis

Investment strategist, Marc Faber tells it like it is... On CNBC. (I think the mainstream news media is finally taking off the rosy lens!)

Now with an 'austerity' budget in the US now, will we see people there get a little restive?

But seriously, the "public activism" taking place around the globe is largely directionless. Desperate populations are merely taking on the most visible symbols of an unsustainable system. It is here that the mainstream news media urgently needs to dig up real facts, educate people about the real issues, and host real experts people who can point out real solutions. Stop with the spin - people are beginning to see through it.

And they'll need to do this quickly. Because things could get very ugly very fast.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.