The Inkstained Mind: Why it is not over in Egypt and Tunisia

16 Feb 2011

Why it is not over in Egypt and Tunisia

I don't believe the uprisings in either of those coutries were triggered by political motives. Callous leaderships were factors, but hardly the only ones.

The "democratic uprising" tag is largely a media spin! The core issue remains unaddressed: IT IS HUNGER.

I don't want to be right about this... But I believe these two nations have just BEGUN their downward spiral. And their experiences hold potential life-saving lessons for those of us who haven't had to deal with a similar situation... Yet.

PLEASE DON'T TAKE YOUR EYES OFF EGYPT AND TUNISIA.

The media will increasingly be saturated with "democratic uprisings" in other countries - but don't allow them to distract you from following closely what is happening in Egypt and Tunisia.

Sorry, if I've ruined your day... And I too hope I am completely wrong about this.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.