The Inkstained Mind: Another profound haiku moment

27 Mar 2011

Another profound haiku moment

Live
bitter-sweet; love hate
Die

(Not the classic 5-7-5 syllable haiku - but a similar tone and proportion?)

2 comments:

Mary said...: Just a suggestion - could you find and add the tool where readers can 'follow' your blog? This would help those of us who use our blogspot reader page to keep track of new posts.

On another note: you should be writing a regular column for one of the papers here, at the least :); Sunday, 27 March, 2011
Shanty Mathew said...: Thank you so much, Mary.

I think I've fixed your first suggestion. As for the second suggestion, I am too media-shy for an Advertising guy.

But just out of curiosity, on what subject would you be interested to read a regular column?; Sunday, 27 March, 2011

WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.