I would like to expand on what Wael said about the Internet (and technology 2.0) being key... I agree it was. But let's not beguile ourselves into thinking that social media sparked it - or can in any way, conclude it. It is not people from the virtual world who did it, it was people from the real world using the virtual world. It is all about people, not technology, which is a mere tool.
Social media tools are just like earlier popular media used by people to voice dispproval or dissent - like music in the 60s and 70s. As each is taken over by the "system", people simply find new means and tools. (More on that in another post.)
Well, Godspeed to him - and the good people of Egypt.
It's often called the world's second oldest profession.
But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.
In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.
Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.
So what is Advertising today?
Honestly, I don't know.
But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.
That has not changed. And probably won't.
UPDATE: Nothing's changed. But in a way, everything has. As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.
While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.
My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.
My aim is to send my readers down any path that can lead to this quenching pool.