Well, for one thing - it isn't you.
As you will find out in the following video, information is not only filtered at several levels, but in so many different ways as well... And the worst worrying aspect is that you never really know what is being kept from you!
One manifestation of this is the Splinternet - which is, to use a metaphor, ranchers (service providers) corralling steers (users) into vast pastures (Internet and mobile platforms) in the Wild West. The difference is that the world outside the fence is invisible!
This trend is not going to be rolled back as 'users' and their 'profiles' are the only real assets that can be monetised by companies like Apple, Google, Yahoo, and their ilk. Also the more detailed the user profile, the more valuable it is.
The web as we know it has changed. And most of us don't even know it.
I hate brand love. - Call me naive, but after more than 33 years in the business, I am nevertheless consistently astounded by the amount of bullshit our industry can churn out....
1 day ago