The Inkstained Mind: Anonymous: Hackers turn Economists?

28 Sept 2011

Anonymous: Hackers turn Economists?

Anonymous - the erstwhile hackers group - has morphed into a economic research organisation! Honest.

According to the Financial Times, "The group has accused Chaoda Modern Agriculture, one of China’s biggest vegetable producers, of fraud in what the faction says will be the first of many such investigations. It plans both to comb corporate balance sheets itself and solicit WikiLeaks-style submissions from whistleblowers."

Last heard, the company in question was getting a fair bit of pounding on the markets.

Here's more about what Anonymous Analytics - the new avatar - are up to.

I truly don't know what to make of this... except to wait and see who the next target is, which would possibly give a better idea of what their real agenda is.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.