The Inkstained Mind: Stop hating the top 1%

16 Oct 2011

Stop hating the top 1%

It's really not fair to characterise the current social and economic inequalities based on the top 1% vs. bottom 99% income earners.

According to MotherJones, this is who are in the top 1% income bracket in the US: They are overwhelmingly not Wall Street fat cats...

The really startling, exponential inequality becomes apparent as you go closer to the very - the top 0.01% and beyond. This too is from MotherJones.

Research it... In the US, there are some 400 billionaires - compare their wealth to the nation's GDP. In India, the 100 richest individuals (and their immediate family members) account for nearly 25% of the country's GDP - and that too in fully accounted-for wealth alone! In Russia, the wealth to GDP ratio is even more skewed. Now imagine the clout they wield over the entire system.

I assume this trend holds true for almost every nation - yes, every nation - regardless of its purported ideological leaning!

So please open your eyes and STOP blaming the top 1% income earners.

Stop hating a number. Start looking for names.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.