The Inkstained Mind: Journalism 2.0 vs. Propaganda 1.0

20 Nov 2011

Journalism 2.0 vs. Propaganda 1.0

(Update: Oops! The video is now added. Apologies.)

I want you to discount everything you see in the following video, and focus on just one thing: What is the statistical probability of what you are about to see occuring if there was more than ONE source of the narrative on ALL of mainstream TV?

I think it is time we disabuse ourselves from the illusion of choice... Right now! There are six giant media holding companies that own the airwaves - and your rapt attention.

The following are only their tentacles on the idiot box...

So the next time you flip through news channels on TV, please remember this: You hear what their "scriptwriters" want you to hear.

A thinking mind can sift through obvious biases. But to be blinkered and fed a repetitive 'scripted reality' is an insult to human intelligence.

That's why this year in particular is turning into the dawn of the Age of Journalism 2.0... With ordinary people around the world increasingly - many, unconsciously - turning to Internet-based alternate sources of news and information for a more believable narrative of what's happening around them.

And the minions of the mainstream media "scriptwriters" are shocked and appalled!

Thank you, Conan O'Brien.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.