The Inkstained Mind: Ever wonder why a coup d'etat invariably starts at the TV station?

1 Jan 2012

Ever wonder why a coup d'etat invariably starts at the TV station?

Because nothing is credible till it's on TV.

Of course, the corollary is that the public is conditioned to believe that if it is on TV, it must be true!

Think about the relationship we have with our TV set. Our homes are organised around it. Our social lives many times depend on its whims. We tell ourselves that OTHER members of our family (not us) can't live without it. We only need it so we're not "out-of-touch" with what's happening! And for the reassurance that we are "in-the-know" we are ready to pay literally any cost - even if we are unfairly made to pay for channels we will never see.

You can't call something so manipulative, an idiot box. In fact, the wide-eyed idiot is blissfully unaware, catching up with "reality" on TV.

Switch the TV 'off'. Switch your mind 'on'. Only then can we fight off the coup d'etat of independent thought and reasoning. If enough people fight, 2012 will be different. Otherwise, it will be whatever they show you on TV.

Anyway, don't go unarmed...

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.