Honestly, there's no right or wrong way in Advertising. There are only right and wrong results.
So when it comes to something as esoteric as marketing using human interest networks - I guess, the best guides we have are mistakes - our own and others'.
However, one sure sign of impending disaster is to start out without a clear objective... And a gaffe on a social network may have uncontrollable and scathing results.
I hate brand love. - Call me naive, but after more than 33 years in the business, I am nevertheless consistently astounded by the amount of bullshit our industry can churn out....
1 day ago