Honestly, there's no right or wrong way in Advertising. There are only right and wrong results.
So when it comes to something as esoteric as marketing using human interest networks - I guess, the best guides we have are mistakes - our own and others'.
However, one sure sign of impending disaster is to start out without a clear objective... And a gaffe on a social network may have uncontrollable and scathing results.
5 minutes with our CNO. - *AD AGED: * Good morning. You're a CNO. Could you elaborate...that's a title I've never heard of. *CNO: *Of course, mine is a new role in most agencies. Bu...
1 day ago