Honestly, there's no right or wrong way in Advertising. There are only right and wrong results.
So when it comes to something as esoteric as marketing using human interest networks - I guess, the best guides we have are mistakes - our own and others'.
However, one sure sign of impending disaster is to start out without a clear objective... And a gaffe on a social network may have uncontrollable and scathing results.
Shiv Not, Lest Ye Be Shivved.
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We live in an HR-inflected era that quite often puts an emphasis or a
priority on amity, congeniality, and collegiality rather than quality.
As I've writte...
13 hours ago
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