12 Mar 2012

Don't stink up social networks

Honestly, there's no right or wrong way in Advertising. There are only right and wrong results.

So when it comes to something as esoteric as marketing using human interest networks - I guess, the best guides we have are mistakes - our own and others'.

However, one sure sign of impending disaster is to start out without a clear objective... And a gaffe on a social network may have uncontrollable and scathing results.

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