I've been promoted to Assistant General Manager - Creative Services.
I think it's going to be an interesting hybrid of left-brain Management & right-brain Creative challenges...
I can see in it exciting possibilities to shine the light of rationality into the dark, chaotic recesses of Creative Minds. And to introduce a dash of zany imagination into the process-driven worldview of Management Types!
After all, the conventional frames-of-references in Advertising have already changed. The lines between former silos, like “Strategy and Creative”, “Art and Copy”, “Medium and Message”, have blurred - or disappeared altogether.
The new mantra is both simple and daunting: Deliver measurable value, quickly!
I am going to attempt one more re-invention of myself... And I will call it: "Among suits - but not quite one"
I'm getting more than a little tired of advocacy ads. - And brands that link to important issues for their own spill-over benefit. Especially when they betray those important issues, or only pay bullshit reveren...
4 hours ago