The tyranny of numbers is almost unbearable. Today, the most subjective facets of life can be reduced into numbers. Intelligence becomes IQ; Emotions turn into EQ; Beauty transforms into a 'size zero' or 'six-pack'; Health is 120/80 - and now some so-called scientists have even claimed to have measured the potential existence of a 'God Particle'!
Of course, all this obsession with reducing everything - even immaterial aspects into a measureable quantity is not ideal. In fact, its mostly counter-productive...
In life, it is usually the most mundane things that make it fulfilling - almost anyone would consider a life spent single-mindedly amassing material wealth, wasted. On TV, kowtowing to 'TRPs' result in synapse-sapping reality shows and soap operas catering to lowest common denominator. In an organisation, 'targets' and 'KPIs' usually aid manipulators more than business-owners. In economics, an obstinate focus on 'GDP' growth could be prove unsustainable - or even ruinous for a nation in the long run.
In the video below, Devdutt Pattanaik - author, mythologist, artist and philosopher - puts Measurement into context.
Here's Devdutt again, this time differentiating between bequeathing Property and passing on Values... Do we really have a legacy (one that has value beyond measurement) to leave to the coming generation(s)?
I'm not trying to say anything in particular. Anyway, whatever I wanted to say is not quite as important as the conclusions you've drawn yourself.
By Its Cover.
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I'm probably wrong here, I usually am, but it seems to my aged and glaumy
eyes, the advertising industry trails virtually every other industry when
it co...
1 day ago