The Inkstained Mind: January 2013

22 Jan 2013

The military industrial complex has a party in the desert...

It's called the Special Operations Forces Exhibition (SOFEX) - and it's the world's largest sales venue of weapons and military hardware. It's been happening for the last FOURTEEN years deep in the deserts of Jordan!

Many of the buyers are governments of the impoverished Third World, who come here with "aid money" given by the First World governments to buy weapons from the First World's Military Industrial Complex!

If you think it's a stupid idea to give out the tax money taken from hard-earned incomes of citizens to arm Third World dictatorships, you are looking at this the wrong way... Special Operations are not really about war between nations.

Almost all of the estimated $200-$400 billion in weapons bought at SOFEX in the name of "national security" be trained inward at their OWN CITIZENS by corrupt ruling class of the Third World!

Now watch... and learn the truth about the guys who are arming all sides of all conflicts all over the world!

WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.