The Inkstained Mind: Here's something for all iSlaves to look forward to

26 Feb 2013

Here's something for all iSlaves to look forward to

There's more good news on the horizon -- Apple's full-HD iTV may be released sometime in 2013.

"Rumour" has it that will feature a built-in iSight camera with sophisticated face recognition and motion detection ability that can zoom-in on people's face and follow them as they walk around the room. Plus, Siri (with voice recognition) will be right there with you on the couch in your living-room.

Meanwhile, Apple's iSweatshops in China, Foxconn, will be replacing 1 million human workers with 1 million robots. Presumably, the one million unemployed workers will go home, watch TV and take as many 2-minute bathroom breaks as they want.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.