The Inkstained Mind: It's not called TV "programming" for nothing

7 Apr 2013

It's not called TV "programming" for nothing

Conan O'brien has done it again!

Watch the mindless mainstream media puppets, called news anchors, breathlessly yelling (note the loud modulation) the point-of-view that YOU urgently need to believe.

RT has added the very crucial point here that beyond the sheer airheadedness, this shrill tone and parroting could well be misleading coverage of a serious event tomorrow!

This uni-dimensional coverage is present in mainstream news media across the world, right down to the voice modulation. It would seem that some secretive cabal somewhere decides what constitutes "news" - and more importantly, how it is presented to you and me.

It's not called TV "programming" for nothing.

Seriously, I am beginning to feel a little afraid for Conan.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.