There are the usual boring product feature demos... And there are truly EPIC product feature demos!
Here Jean-Claude van Damme demonstrates the Dynamic Steering on the new Volvo FH truck.
Here a tightrope-walker demonstrates the precision and control of the Volvo FH series.
Here, a hamster demonstrates how to steer a 15-tonne using nothing but a fresh carrot!
And finally, the President of Volvo Trucks shows us how to make a successful Youtube video.
Well done, Volvo!
Relevant notes. From long ago and faraway. - The gifted creative, gifted mom and gifted friend Jenny Nicholson gifted me yesterday with a memo from Bill Bernbach. Bernbach wrote the memo 72 years...
2 hours ago