3 Jan 2010

Cynicism and Advertising

First, it was the audience.

Then, it was the client.

Now I fear, it is the Advertising professional!

Increasingly, I see talented people in advertising wracked with self-doubt; questioning the power and very relevance of their work. Of course, there are many factors to blame. But biggest one is within.

We must first be convinced of the merit of our work. Because our creation will only carry as much conviction as the creator!

Cynicism won't wreck Advertising. (There is just too much passion in this industry.) But it will be the cause of bad advertising. And that will eventually wreck the cynic.

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