20 Jan 2010

Is being stupid, thinking different?

Diesel's new 'Be Stupid' campaign brings to mind Apple's 'Think Different' campaign. After all, both are in open defiance of conventional thinking.

Apple's campaign, in the 80s, followed the fashion of the age and relied on hindsight to make its point. Diesel follows the present day assumption that - well, everybody's got some talent (at least enough to get them on reality TV)!

Let's see the ads again...

First up, Apple usurping Gandhi's ideals.

And then, Diesel exhorting us to turn into imbeciles.

So is the thinking different? Or am I just stupid?

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