The Inkstained Mind: Google gobbles!

21 Jan 2010

Google gobbles!

A 2009 ranking of the most valuable sporting properties by SportsPro Magazine (published by the Henley Media Group) placed the National Football League (NFL) as the world's most valuable sports property at $4.5 billion.

Remember Apple's '1984' commercial aired once - just once - on NFL Superbowl.

The NFL is followed by Major League Baseball at $3.9 billion, National Basketball Association (NBA) at $3.35 billion, and Nascar at $1.9 billion. All from the US of A.

At No.5 comes the Indian Premier League (IPL) at $1.6 billion. After a mere two years of existence, it may be recalled that IPLs' 2nd edition resuscitated the Indian Ad industry (and its economy, to some extend) during a rough year.

Well, the 3rd edition of Indian Premier League (IPL) will be streamed live (ok, 5 minutes after TV) on www.youtube.com/ipl.

Google has bought the online rights for IPL content for the next two years. It'll share sponsorship and advertising revenues with IPL.

Um... does anyone else hear a 'search engine' revving?

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.

The Inkstained Mind

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21 Jan 2010

Google gobbles!

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Shanty Mathew

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A wise man once said...

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