This is from the 2010 NEW BUSINESS REPORT: A CLIENT’S PERSPECTIVE ON AGENCIES by RSW/US.
Here's what 277 key marketing decision makers from across the United States seemed to say: Marketers have consistently (for the past four years in our survey) stated that what they want in presentations (whether pitches or introductory meetings) is for the agency to showcase their understanding of the market - and their company - first and foremost. Obviously creative is key and so is presenting something fresh and new – but it all must be wrapped in sound strategy and a sound understanding of a client’s business.
And just in case you want a graph as proof... Here.
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