9 Feb 2010

Ad agency of the future... (or is there one?)

This post by Joseph Jaffe on The Agency of the Future also wrestles with question: 'What if you don't need an Ad Agency to do Advertising?'

"A radical sort of thought on the direction Advertising is headed..."
Joseph explains why Integration in its current form will almost always fail (and miserably at that, and offers up a new breed of agency.

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