Here is some food for thought... You know, how the hours fly when you are doing something that you like; and how every second feels like eternity in an uncomfortable situation. That means our perception of 'time' is actually relative to our 'experience' of the moment.
So, if there was no other way to tell time, a person with more positive experiences would actually feel younger than his/her actual age; and one who had more negative experiences would feel older!
But what does 'time' really have to do with Marketing and Advertising?
I'll allow Bud Caddell's presentation to explain in a more erudite fashion. Bud is Strategist at Undercurrent, NYC. He also has a blog I regularly read. It's aptly named whatconsumesme.com
I'm getting more than a little tired of advocacy ads. - And brands that link to important issues for their own spill-over benefit. Especially when they betray those important issues, or only pay bullshit reveren...
4 hours ago