The Inkstained Mind: Time is of the essence

12 Apr 2010

Time is of the essence

Here is some food for thought... You know, how the hours fly when you are doing something that you like; and how every second feels like eternity in an uncomfortable situation. That means our perception of 'time' is actually relative to our 'experience' of the moment.

So, if there was no other way to tell time, a person with more positive experiences would actually feel younger than his/her actual age; and one who had more negative experiences would feel older!

But what does 'time' really have to do with Marketing and Advertising?

I'll allow Bud Caddell's presentation to explain in a more erudite fashion. Bud is Strategist at Undercurrent, NYC. He also has a blog I regularly read. It's aptly named whatconsumesme.com

There's More Time Than The Present

View more presentations from Bud Caddell.

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.