There a bit of buzz around the ad agency Goodby, Silverstein & Partners picking up the entire Chevy account worth about $650 million and change.
Sure, these guys have much to be proud of - but I think their strongest asset has got to be their genuineness. You can see huge dollops of it in the following presentation, called AGENCY EVOLUTION: 17 THINGS THAT I HAVE LEARNED ABOUT TRYING TO EVOLVE AN AGENCY by Derek Robson, Managing Partner at GSP. It's about how GSP transformed itself from a very successful traditional ad agency into a sensationally successful advertising, media and interactive agency!
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Nada On Brand.
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I had a shitty week last week. A week way up there on the Olympus of shit.
Last week my soul occupied shit's highest Pantheon.
I wasn't as mad at the wor...
20 hours ago
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