There a bit of buzz around the ad agency Goodby, Silverstein & Partners picking up the entire Chevy account worth about $650 million and change.
Sure, these guys have much to be proud of - but I think their strongest asset has got to be their genuineness. You can see huge dollops of it in the following presentation, called AGENCY EVOLUTION: 17 THINGS THAT I HAVE LEARNED ABOUT TRYING TO EVOLVE AN AGENCY by Derek Robson, Managing Partner at GSP. It's about how GSP transformed itself from a very successful traditional ad agency into a sensationally successful advertising, media and interactive agency!
A dark well-lit night in the Tempus Fugit. - The other night, like so many other nights, I was visited, as I so tiresomely am, by my almost daily nightly visitor, Dame Insomnia. She has no manners, Da...
2 hours ago