There a bit of buzz around the ad agency Goodby, Silverstein & Partners picking up the entire Chevy account worth about $650 million and change.
Sure, these guys have much to be proud of - but I think their strongest asset has got to be their genuineness. You can see huge dollops of it in the following presentation, called AGENCY EVOLUTION: 17 THINGS THAT I HAVE LEARNED ABOUT TRYING TO EVOLVE AN AGENCY by Derek Robson, Managing Partner at GSP. It's about how GSP transformed itself from a very successful traditional ad agency into a sensationally successful advertising, media and interactive agency!
Uncle Slappy's TGIF Slap-of-the-Week. - Dear Readers, I'm off for ten days or so. I'll write in this space, but likely less often. As always, thanks for reading. And keep what remains of your wa...
2 days ago