There a bit of buzz around the ad agency Goodby, Silverstein & Partners picking up the entire Chevy account worth about $650 million and change.
Sure, these guys have much to be proud of - but I think their strongest asset has got to be their genuineness. You can see huge dollops of it in the following presentation, called AGENCY EVOLUTION: 17 THINGS THAT I HAVE LEARNED ABOUT TRYING TO EVOLVE AN AGENCY by Derek Robson, Managing Partner at GSP. It's about how GSP transformed itself from a very successful traditional ad agency into a sensationally successful advertising, media and interactive agency!
Nobody Asked Me, But... - Nobody Asked Me But is my periodic treatment to the great, olde New York sportswriter, Jimmy Cannon. Cannon would write one of the columns of miscellany wh...
3 hours ago