21 May 2010

Goodby, Silverstein & Partners on how to walk the talk

There a bit of buzz around the ad agency Goodby, Silverstein & Partners picking up the entire Chevy account worth about $650 million and change.

Sure, these guys have much to be proud of - but I think their strongest asset has got to be their genuineness. You can see huge dollops of it in the following presentation, called AGENCY EVOLUTION: 17 THINGS THAT I HAVE LEARNED ABOUT TRYING TO EVOLVE AN AGENCY by Derek Robson, Managing Partner at GSP. It's about how GSP transformed itself from a very successful traditional ad agency into a sensationally successful advertising, media and interactive agency!


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