Mobile ads are low priority in agencies; usually churned out by junior creatives. But with iAd, the High Priests of Perfection at Apple are directly involved in the Creative process - and nothing less than ultra-trendy flawlessness will do!
It seems both Agencies and Clients are finding this out the hard way. (And we have to rely on some amateurish reporting from the WSJ to find out.)
Uncle Slappy's TGIF Slap-of-the-Week.
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Dear Readers,
I'm off for ten days or so. I'll write in this space, but likely less often.
As always, thanks for reading. And keep what remains of your wa...
2 days ago
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