Mobile ads are low priority in agencies; usually churned out by junior creatives. But with iAd, the High Priests of Perfection at Apple are directly involved in the Creative process - and nothing less than ultra-trendy flawlessness will do!
It seems both Agencies and Clients are finding this out the hard way. (And we have to rely on some amateurish reporting from the WSJ to find out.)
Fired.
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Last night I had a call with a prospective client. I won't, yet, go into
specifics here. But one of the people on the phone was a big deal celebrity
who...
18 hours ago
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