Mobile ads are low priority in agencies; usually churned out by junior creatives. But with iAd, the High Priests of Perfection at Apple are directly involved in the Creative process - and nothing less than ultra-trendy flawlessness will do!
It seems both Agencies and Clients are finding this out the hard way. (And we have to rely on some amateurish reporting from the WSJ to find out.)
A Dusty Corner in My Office.
-
One of my favorite authors is Joseph Mitchell. He wrote for the New Yorker
starting in 1938, but from 1964 until he died in 1996, he published
nothing.
...
6 hours ago
No comments:
Post a Comment