The Inkstained Mind: Government, Money and the Theory of Relativity

24 Mar 2011

Government, Money and the Theory of Relativity

Ok. So it's not Einstein's theory. This is mine. And it goes like this: Human beings can't comprehend facts without a perspective.

Or in other words, to fully understand something, we need to see it relative to things we already understand. That is why we have metaphors, analogies and - yes, in a way, parables and allegories too.

For instance, government is more substantial than the governed, even if the former is in the 100s of individuals and the latter in their 1,000,000s.

Maybe this video will help you see the difference.

While we are on the subject of relativity, let's look at the numeral 1,000,000,000,000 or trillion that is tossed about with impunity by people in expensive suits these days...

Now that they are in perspective, does either of it look very sustainable to you?

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.