Douglas Rushkoff is one of the very, very few people who can see the big picture - not the complete picture - but close... Don't believe me; watch his documentaries.
I highly recommend The Persuaders (2001) and Merchants of Cool (2004). Both are goose-bumps inducingly accurate insider-view of the evolution of Advertising and brand-building - and its possible future.
The latter documentary introduced a then-obscure Advertising Agency called Acxiom. Six years later, Ad Age Agency Report 2010 declared that "For the first time in the history of the Agency Report, the ranking's biggest agency is far removed from the clique and clack of Madison Avenue. The largest U.S. agency is Arkansas-based Acxiom, a major player in data-centric marketing and customer-relationship management."
(I'd posted first about Acxiom on 27 April 2010, and Rushkoff's 2004 "prophecy" about Acxiom on 30 April 2010.)
This is the Ten Commandments for the Digital Age by Douglas Rushkoff.
I hate brand love. - Call me naive, but after more than 33 years in the business, I am nevertheless consistently astounded by the amount of bullshit our industry can churn out....
1 day ago