The Inkstained Mind: Blimey! Even Rupert Murdoch's shills endorse Nandan Nilekani's UID...

First chanced upon the Rothschilds' mouthpiece endorsing India's UID, now I find this from Dec 2011...

Nandan Nilekani seems to have some really powerful backers for bio-tagging Indians.

Just listen to our former masters...

BY THE WAY, I NEVER KNEW INDIA IS A WELFARE STATE!

Maybe they deduced it from the fact that just 100 Indians (and their immediate families) on the Forbes Rich List own as much as 25% of India's GDP (according to Reuters)... Or perhaps, because India is ranked BELOW in Yemen in Per Capita GDP (according to the IMF)... Or possibly, because that India ranks NEXT TO East Timor in standard of living (according to the Human Development Index)?

Or maybe, they mean that India is a welfare state for the richest (do we call it the top 0.00000001%?) Indians who have around $1,456 billion stashed in Swiss Accounts (according to the Swiss Bankers Association)! All thanks to Dr. Manmohan Singh's crony 'liberalisation' agenda?

WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

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My aim is to send my readers down any path that can lead to this quenching pool.

The Inkstained Mind

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16 Jan 2012

Blimey! Even Rupert Murdoch's shills endorse Nandan Nilekani's UID...

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