I've noticed lately that Linkedin has stepped up its game of catch-up with the other social networking platforms – by becoming increasingly pushy, intrusive and diverging from simple profiles (and external links) into a sprawling tangle of embedded media.
As part of this plot, Linkedin seem to be concealing or eliminating external links on the Profile page.
The "new & improved" Linkedin layout has hidden blog ids and websites, which earlier appeared immediately below one’s name and designation on the Profile page. It is now relegated under the ‘contact info’ dropdown panel. This makes a big difference to people who maintain a blog or website as the primary repository of their work and thought. Instead, Linkedin now offers the option to upload images, videos and documents directly onto Linkedin. And I feel the new ‘endorse skill’ option does nothing more than building tighter links within a network.
Personally, I don’t take kindly to being locked-in to any platform – perhaps I am cyber-claustrophobic. (By the way, the Amazon-sponsored Reading List has vanished as well.)
Linkedin’s game-plan is possibly two-fold: one, encourage richer profiles to create narrower and more niche audience segments for marketers / advertisers to target; and two, increase dependence and frequency of engagement by corralling more of one’s professional life onto a single platform.
YOU AND I ARE PRODUCTS. WHAT’S MISSING IS A BARCODE ON OUR FOREHEADS AND RIGHT ARMS.
This is the age of the Splinternet – where “ownership” of the Internet's most valuable content is consolidated between giant corporations with elitist shareholders.
Between the various technology platform owners, the lives, likes and thoughts of Internet-users are being aggregated, divvied up, packaged and sold in the cyber bazaar of our Brave New Digital World!
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