The Inkstained Mind: 'Ctrl Z' in real life

23 Jan 2010

'Ctrl Z' in real life

Tell me about it!

I had overstretched myself for more than a week on an ambitious project. Everything was chugging along fine too - till someone spotted a silly mistake on the morning of the presentation! A mistake that could potentially put paid to several days of hard work by a dozen people. A mistake that perhaps I could have prevented if was a little more observant.

I sat there with my heart in my throat, fractically calling my editor, and praying that it be set right in time... I mean going down in a blaze of glory is one thing. But over a 'spello'? Eew!

It was touch and go. But we made it. Just.

Phew!

MY HEROES OF THE DAY: Waleed and Subhash for spotting the goof-up; Saif for pulling 24 hours straight without a wink and then dragging himself back from bed to the editing studio, Fahad for driving over 15km to-and-fro 4 times - Oh, and God for everything else!

(Hope we get this. Insha-allah.)

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WHAT IS ADVERTISING?

It's often called the world's second oldest profession.

But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.

In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.

Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.

So what is Advertising today?

Honestly, I don't know.

But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.

That has not changed. And probably won't.

UPDATE: Nothing's changed. But in a way, everything has.

As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.

While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.

My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.

My aim is to send my readers down any path that can lead to this quenching pool.