The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
Uncle Slappy's End-of-the-Week Slap-of-the-Week. -
1 day ago