The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
A New York cab ride, Part 3432. - I had one of those cab rides this morning, of the sort that make New York New York. Because I take a shared car to and from work, I sit in the front seat ...
14 hours ago