The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
I no longer understand. - I am fast coming to the conclusion that I no-longer share a language with many of the people around me. In fact, in many meetings I take a sheet of paper (...
18 hours ago