The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
Tech? Check?
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Beware tech "advantages."
With the holding company formerly known at WPP firing it's CPA-leader and
replacing it with a technologist from a division of M...
9 hours ago
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