The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
Frangry.
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As I've written before in this space, and I am painting with a
football-field-wide broad brush, one of the major differences between
amerika today and t...
2 days ago
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