The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
Buy Now! Bye Now.
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As is all-too typical for what used to be called "the advertising
industry," (I refer to it these days as the holding-company-Ponzi-industry)
an event th...
2 days ago
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