The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
The last of the breed. - This morning I had one of those happy circumstances. My wife, an inveterate veteran freelancer, gets to bring Whiskey, our five-year-old golden retriever t...
2 days ago