The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
Nobody asked me but....Presidents' Day edition. - Nobody asked me but is my periodic tribute to the great sportswriter, Jimmy Cannon. When Cannon had nothing to write about, he'd come across with one of th...
21 hours ago