The retainership fee seems to bestow upon some marketers the right to demand absurdity. By innumerable iterations and dissections-by-committee, clients get quantity, not quality. When the agency is forced to shift focus from 'effectiveness' to 'approval', the client gets the equivalent of a DIY haircut.
Can there be a more equitable model - where the agency is better involved in helping the client turn a profit?
Worst stock photo of the week. - I found this particular affront (or paean to cornball) on Ad Age, illustrating an article felicitously entitled, "TV NETWORKS MEET ON THOR, NEW EFFORT TO ...
2 hours ago