The road paved with the illusion of good intention
The road we are travelling down currently only appears to be paved with good intentions... I had posted earlier on well-meaning government regulations almost always accomplishing the opposite of what was intended.
This is not just on Wall Street or in the larger economy but in literally every sphere of life. (For example, banning of gold imports to India in the 60s gave rise to smuggling and an powerful criminal underground in the 70s, and then an untouchable politician-criminal nexus in the 80s and 90s.)
Perhaps it's not all down to lack of foresight or ineptitude and its (supposedly) unintended consequences! In most cases - especially with a little knowledge of history - the approximate result of imposing incentives on certain actions and disincentives on others is very well understood.
You see, the role of "regulators" is to regulate. And regulate can mean both "to bring under the ambit of law", and also "to adjust inputs to achieve a desired result". The former is laudable; the latter sinister.
In the video, you'll notice that Bob English (the guest) mentions that "consolidation" is going on at an increasing pace even in traditionally free-wheeling industries like Information Technology. There are mega-duopolies everywhere you look offering nothing more than the illusion of competition. And it is very pronounced in the political sphere in every major nation. Just think of all the hyped-up platitudes about Left vs Right, Liberal vs Conservative, etc.
Perhaps Too Big To Fail (TBTF) is here by design - and they are being primed to get even bigger!
To me, it looks like there is a fork in the road ahead - and it looks like the "intentions" of TBTFs everywhere are about to converge...
It's often called the world's second oldest profession.
But while the scope of the oldest one has changed little over time, the evolution in the way we communicate has had profound impact on Advertising.
In the ancient and medieval world, Advertising meant word-of-mouth. In the 1500s with the development of printing it became a 'paid public notice', disseminating the message to many. And it had Copy & Art.
Then came radio, TV, computer, cable TV, Internet, mobile phones, Internet on mobile, and it's still not done... Even what we perceive as 'change' is changing. Continuously.
So what is Advertising today?
Honestly, I don't know.
But I do know from a dozen years evolving with the business, that Advertising is most valued when it can make a tangible difference for the advertiser.
That has not changed. And probably won't.
UPDATE: Nothing's changed. But in a way, everything has. As you see, my focus has shifted - evolved in a way - to a larger canvas. The shift or evolution was gradual, and may be have been discernable to the more observant reader.
While I was delving into the influence of media in society to better understand how perceptions are created, evolved and disseminated, I chanced upon a thread of knowledge that I frankly never knew existed.
My conclusion is that a deep pool of awareness and consciouness exists beyond the shallow narcissistic boundaries created by the convention view of social media and the Internet.
My aim is to send my readers down any path that can lead to this quenching pool.